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The Importance of Choosing the Right Font

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Having a font that catches the eye has sold products for years, in fact, fonts are what connect us to our favorite brand names. Whether you're trying to promote your garage band's concert next week, design a party or wedding invitation, or promote an upcoming sale or new business, taking the time to select a font that sets you apart can leave a better, longer-lasting impression.

The Wonderful and Elaborate World of Dingbats

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The history of dingbats is as old as the printing press. A typesetting solution to esthetic concerns and ornamental augments, dingbats provide type characters that create framing, add punctuation, manage empty space and provide embellishments to complement and organize blocks of text. With the advent of computerized typesetting, you may have a selection of dingbats in the form of fonts (also known as pi fonts) that are available for use in various publishing programs. The tradition of these ornamental symbols is so rich and vital to typography that some type foundries still cast symbols for letterpress printers.