One of my all-time favorite fonts--just spent a couple hours trying to identify and find it...Clean, classy, distinctive. Both aesthetic and easy to read...Kudos to the designer.
There are like 5 businesses on the same street around here that use this font. I always wondered what it was.
I remember this font from the ABC "movie of the week" back in the 1970's.... And if you want a really big dose, watch a rerun of the Mary Tyler show! The credits are all in a bold version of peignot. It's a great font, now a classic.
...and to think, this font was designed in 1937! typography studio Deberny & Peignot, designer's name was cassandre.Really amazing to think how long ago this was, and how cutting edge this must have been in its time. Shows that classic design always endures.