One of my all-time favorite fonts--just spent a couple hours trying to identify and find it...Clean, classy, distinctive. Both aesthetic and easy to read...Kudos to the designer.
There are like 5 businesses on the same street around here that use this font. I always wondered what it was.
I remember this font from the ABC "movie of the week" back in the 1970's.... And if you want a really big dose, watch a rerun of the Mary Tyler show! The credits are all in a bold version of peignot. It's a great font, now a classic.
...and to think, this font was designed in 1937! typography studio Deberny & Peignot, designer's name was cassandre.Really amazing to think how long ago this was, and how cutting edge this must have been in its time. Shows that classic design always endures.
MTM Logotyperip bozo